Mike Tyson’s cannabis brand Tyson 2.0 has launched Mike Bites, an ear-shaped cannabis edible gummies in reference to the infamous bite against American former professional boxer Evander Holyfield’s right ear. Mike Tyson's ear-shaped weed gummies, an homage to his biting of Evander Holyfield, are currently sold in California dispensaries, and Tyson's brand hopes to sell them in other states. But they won't be sold in Colorado.
Mike Tyson Launches A Line Of Ear-Shaped Cannabis Edible Gummies
Referee Lane Mills (L) steps in as Evander Holyfield (R) reacts after Mike Tyson bit his ear in the . [+] third round of their WBA heavyweight championship fight at the MGM Grand Garden Arena in Las Vegas, NV 28 June. Holyfield won by disqualification after the biting incident. AFP PHOTO/JEFF HAYNES (Photo by JEFF HAYNES / AFP) (Photo by JEFF HAYNES/AFP via Getty Images)
AFP via Getty Images
Mike Tyson’s cannabis brand Tyson 2.0 has launched Mike Bites, an ear-shaped cannabis edible gummies in reference to the infamous bite against American former professional boxer Evander Holyfield’s right ear.
The bite cost Tyson a disqualification from the World Boxing Association Heavyweight Championship in 1997. His boxing license was revoked, and he was fined $3 million.
“Holy ears! They’re finally here! Go get your Mike Bites now,” the company said on March 15, posting a picture of a Mike Bites bag on its Instagram and Twitter accounts.
Mike Bites ears gummies have a bite mark at the top of the gummy, exactly where Tyson took off a piece of Holyfield’s cartilage.
Tyson gave the product final approval, responding to a tweet regarding the new product by writing, “These ears actually taste good!”
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In an interview with Yahoo! Finance, Wilks said that Mike Bites’ announcement went viral. It will be marketed in California this week starting from Thursday, March 17. However, Mike Bites edible gummies will also be sold in Nevada in two weeks and in other legal recreational cannabis states in the following weeks.
In the same interview with Yahoo! Finance, Tyson 2.0’s Co-Founder and Chairman Chad Bronstein explained that Mike Tyson and Evander Holyfield have reconciled and have a great relationship now.
He added that Tyson and Holyfield have mutual respect despite the events that brought Tyson to bite Holyfield’s right ear almost 25 years ago.
LAS VEGAS, UNITED STATES: Blood flows down his arm and chest as Evander Holyfield (R) has his ear . [+] examined by the ringside doctor 28 June 1997 during his WBA heavyweight championship fight against Mike Tyson at the MGM Grand Garden Arena in Las Vegas, NV. Holyfield won by disqualification in the the third round after Tyson bit him. AFP PHOTO/MIKE NELSON (Photo credit should read MIKE NELSON/AFP via Getty Images)
AFP via Getty Images
In 2019, Tyson hosted Holyfield on Tyson’s Hotboxin’ with Mike Tyson, a popular podcast co-hosted by Tyson and former NFL player Eben Britton.
Asked why Tyson is so successful in the cannabis space, Wilks told Yahoo! Finance that he has been a cannabis advocate for all his entire life. He added that he has become one of the few celebrities who entered the industry and fully succeeded.
Tyson, who is considered one of the greatest heavyweight boxers of all time, retired from the boxing scene in 2005. He later dabbled in film acting, TV and podcasting work and entered the cannabis industry.
Tyson started his career as a cannabis entrepreneur following the legalization of recreational cannabis in California in 2016.
The former boxer champion set up Tyson Ranch in Southern California in 2017. However, according to Wilks, the business failed due to bad management and a lack of cannabis knowledge. “Unfortunately, management wasn’t what it should’ve been,” he said in an interview with Westword in November 2021.
Tyson came back to the cannabis industry in 2021 with Tyson 2.0, a California-based cannabis company designed with his national fanbase in mind, with the mission to produce innovative, high-quality cannabis products, including full-spectrum cannabis flowers and concentrates and consumables available at retailers nationwide.
In late 2021, the company expanded in Massachusetts and Nevada.
Tyson said cannabis has always played an essential role in his life on the company’s website.
“Cannabis has changed me for good both mentally and physically, and I want to share that gift with others who are also seeking relief,” he stated.
In recent years, Tyson revealed that he used cannabis to relax and mental focus during his fighting career.
Mike Tyson’s Ear-Shaped Gummies Banned by Colorado Law
Mike Tyson’s ear-shaped weed gummies won’t be coming to Colorado, but not for lack of trying.
When the former heavyweight boxing champion’s new THC-infused edibles, which are shaped like ears with a morsel taken out at the top, hit social media last month, we thought they were too good to be true.
But Tyson’s commercial marijuana brand, Tyson 2.0, confirmed that the infused gummy ears are real, and are currently sold in California. An homage to Tyson biting flesh off of Evander Holyfield’s ear during a 1997 title bout, Mike Bites will be moving into more states this year as well, according to Tyson 2.0. But in Colorado, they’ll need to do some shape-shifting.
A 2016 state law prohibits marijuana edibles from being shaped like humans, animals, fruit or other objects that could attract children, and according to the Colorado Marijuana Enforcement Division, Holyfield’s chomped ear is just too damn attractive. The vegan, ear-shaped edibles are “directly applicable” to the law banning human body part shapes, according to MED communications director Shannon Gray.
Because of that law, Mike Bites will be manufactured in the shape of a “T” in Colorado, according to Tyson 2.0. The gummies are expected to be in Colorado recreational dispensaries before the end of the summer, a company spokeswoman adds.
Holyfield isn’t receiving a chunk of the profits from Mike Bites, according to a March interview with Tyson 2.0’s CEO. He hasn’t commented publicly on the edibles, but we assume he’s demanding a profit percentage equal to the surface area that Tyson’s teeth ripped off in the third round.
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Thomas Mitchell has written about all things cannabis for Westword since 2014, covering sports, real estate and general news along the way for publications such as the Arizona Republic, Inman and Fox Sports. He’s currently the cannabis editor for westword.com.